Inhaltsangabe
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
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Über die Autorin bzw. den Autor
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
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Business Research Methods
Verlag:
McGraw Hill (edition 13th edition), 2018
ISBN 10: 1259918939
ISBN 13: 9781259918933
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Paperback. Zustand: Fair. 13th edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. International edition. Artikel-Nr. 1260091864-7-1-7
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Business Research Methods
Verlag:
McGraw-Hill Companies, The, 2018
ISBN 10: 1259918939
ISBN 13: 9781259918933
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Hardcover
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Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 54457789-6
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Business Research Methods
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1259918939I4N00