Mapping Innovation: A Playbook for Navigating a Disruptive Age (BUSINESS BOOKS) - Hardcover

Über die Autorin bzw. den Autor

Greg Satell is a popular writer, speaker, and consultant whose work has appeared in Harvard Business Review, Forbes, The Times of London, Fast Company, Inc., and Business Insider. A corporate executive and entrepreneur, Satell has built market-leading digital and media businesses and advised major brands as a senior officer for The Publicis Groupe, one of the world’s leading marketing services organizations. .

Von der hinteren Coverseite

“Satell writes brilliant stuff about what it actually takes to design and implement an innovation strategy. It's the kind of stuff I find useful to discuss with my students in my class and the executives I coach.”
--ROBERT SUTTON, Professor at Stanford University, IDEO Fellow, Author of Scaling up Excellence, Weird Ideas That Work, and The No Asshole Rule

“Innovation in a startup isn't the same as innovation in large company, just as pursuing a fundamental discovery in a scientific lab isn't the same as building an application on top of an initial insight. In Mapping Innovation, Greg Satell helps us make sense of it all and apply the right strategies to the right problems. It's a great read too.”
--STEVE BLANK, Lecturer - Stanford University and U.C. Berkeley Haas Business School, Author of The Startup Owner’s Manual

“In my role as Chief Strategist for a $10 billion enterprise, innovation is always top of mind and Greg Satell provides a wonderful, practical guide in Mapping Innovation. Greg knows his stuff from first hand, upstream business experience too. For me that’s key.”
--RISHAD TOBACCOWALA, Chief Strategist, Publicis Groupe

“Greg Satell has a deep instinct about how innovation and technology are changing business… We all learn from his journey of discovery.”
--DR. JAMES CANTON, CEO, Institute for Global Futures, Author of Future Smart

“Insightful, responsive and diligent, Greg always makes sure he gets the facts straight. In my field, where life and death hang in the balance, that’s really important and I appreciate it immensely.”
 --RON DePINHO, M.D., President, UT MD Anderson Cancer Center

“Innovation and strategy must be closely intertwined for organizations to succeed, yet they are often treated as two distinct areas. Greg Satell is one of the best thinkers today at the intersection of the two. He has an excellent grasp of the theory involved, and combines it well with his practical experience as a manager and strategist.”
--TIM KASTELLE, Associate Professor of Innovation Management And MBA Director, University of Queensland