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What's Your Presentation Persona?: Discover Your Unique Communication Style and Succeed in Any Arena - Hardcover

Schwertly, Scott; Mancini, Sunday

 
9781259860638: What's Your Presentation Persona?: Discover Your Unique Communication Style and Succeed in Any Arena
Hardcover
ISBN 10: 1259860639 ISBN 13: 9781259860638
Verlag: McGraw-Hill Education, 2017

Inhaltsangabe

A practical guide based on a proprietary skill assessment tool—a Myers-Briggs for presenters—that provides tips and strategies that address the core element for becoming a successful presenter: YOU

What kind of presenter are you? Are you charming? Purposeful? Informative? Inspiring? Do you have natural charisma? A clear message? A powerful vision?

What’s Your Presentation Persona? is a revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool?a Myers-Briggs for presenters?that provides strategies and tips that address the core element for becoming a successful presenter: YOU.

This groundbreaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter.

Take the self-assessment test in the book and discover your persona. Are you:

• The Director: a respected leader with an empathetic core (Oprah Winfrey or Ned Stark from Game of Thrones)

• The Captivator: a charismatic presenter with a natural, unrehearsed flair (Gary Vaynerchuk or Captain Kirk from Star Trek)

• The Producer: a successful speaker who believes in hard work—not luck (Martin Luther King Jr. or Walter White from Breaking Bad)

• The Scholar: an always-curious learner informed by their own wisdom (Elon Musk or Hermoine Granger from Harry Potter)

• The Liberator: an optimistic visionary who loves to inspire (Tony Robbins or William Wallace from Braveheart)

The key to reaching others is knowing who you are. Get to know yourself. Build on your strengths. Work on your weaknesses. Learn how to deliver your message with confidence, charisma, humor, and authenticity. Be yourself—but better.
Once you’ve mastered your presentation persona, explore others you’d like to experiment with and learn from. Incorporate techniques into your unique style to become the strongest, most well-rounded communicator you can be?so you can razzle-dazzle any audience on any topic anytime.

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Über die Autorin bzw. den Autor

Scott Schwertly is the CEO of Ethos3, an award-winning presentation design and training company with national and international clients ranging from Fortune 500 companies to influencers such as Guy Kawasaki. It has served almost 600 clients in 20 countries and has designed more than 1,300 presentations.
 
Sunday Avery is the former content strategist at Ethos3, with many years of presentation-writing experience. She works with some of the world’s biggest brands.

Von der hinteren Coverseite

“We live in a golden age of public speaking. The thing is, most speeches are delivered to small groups, and they are known as presentations or sales pitches. Scott Schwertly, founder and CEO of Ethos3, a presentation design and training boutique in Nashville, Tennessee, offers a proprietary test to determine each individual’s strengths. By classifying you in one of several categories, from scholar to scientist to entertainer, Schwertly promises to hone your presentation skills. You can even become a well-rounded presenter by trying other personas.”
—Success Magazine

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Verlag
McGraw-Hill Education
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1259860639
ISBN 13 
9781259860638
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
272
Kontakt zum Hersteller
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Verantwortliche Person
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