Preface to Marketing Management (Int'l Ed) - Softcover

Peter, Paul; Donnelly, Jr, James

9781259251641: Preface to Marketing Management (Int'l Ed)

Softcover

ISBN 10: 1259251640 ISBN 13: 9781259251641

Verlag: McGraw-Hill Education, 2014

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Preface to Marketing Management editado por Mc graw hill education (uk)

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Rese�a del editor

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Biograf�a del autor

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

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