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Transnational Management: Text, Cases & Readings in Cross-Border Management - Softcover

Bartlett, Christopher A.; Beamish, Paul W.

 
9781259010590: Transnational Management: Text, Cases & Readings in Cross-Border Management
Softcover
ISBN 10: 1259010597 ISBN 13: 9781259010590
Verlag: McGraw-Hill Professional, 2013

Inhaltsangabe

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1259010597
ISBN 13 
9781259010590
Einband
Taschenbuch
Anzahl der Seiten
800
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Messaggerie Libri
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