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Business Research Methods - Softcover

MC GRAW HILL INDIA

 
9781259005039: Business Research Methods

Inhaltsangabe

This book is designed to discuss in a lucid and easy-to-understand manner, the theoryas well as applied aspects of business research. With many examples from the indiancontext and a number of application exercises covering various research tools andtechniques, it will fulfill the requirements of the students as well as teachers of thesubject. Designed to serve primarily as a text-book for business management students,it will also be useful as reference practising managers and researchers invarious fields.

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