Survey Research - Hardcover

Inhaltsangabe

Survey Research by Charles Herbert Backstrom is a comprehensive guide to conducting surveys in social science research. The book covers all aspects of survey research, from designing and implementing surveys to analyzing and presenting survey data. It begins by discussing the basics of survey research, including the different types of surveys and the advantages and disadvantages of each. It then delves into the process of designing a survey, including selecting a sample, creating survey questions, and pretesting the survey. The book also covers the various modes of survey administration, such as mail, phone, and online surveys, and provides advice on how to choose the best mode for a particular study. The next section of the book focuses on data collection and management, including techniques for maximizing response rates, minimizing nonresponse bias, and ensuring data quality. It also covers the use of computer-assisted survey methods and the importance of data confidentiality and ethical considerations in survey research. The final section of the book is devoted to data analysis and reporting, including techniques for analyzing survey data, such as descriptive statistics, correlation, and regression analysis. It also covers how to present survey findings in a clear and concise manner, including the use of tables, graphs, and charts. Throughout the book, Backstrom provides numerous examples and practical advice based on his extensive experience in survey research. Overall, Survey Research is an essential resource for anyone involved in conducting surveys in social science research, including students, researchers, and practitioners. It provides a thorough and accessible guide to all aspects of survey research, from designing and implementing surveys to analyzing and presenting survey data, and is an invaluable reference for anyone seeking to conduct high-quality survey research.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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