Influential Mind: What the Brain Reveals about Our Power to Change Others - Softcover

Sharot, Tali

 
9781250159618: Influential Mind: What the Brain Reveals about Our Power to Change Others
Softcover
ISBN 10: 125015961X ISBN 13: 9781250159618
Verlag: St. Martins Press, 2018

Inhaltsangabe

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

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Über die Autorin bzw. den Autor

Tali Sharot

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Verlag
St. Martins Press
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
125015961X
ISBN 13 
9781250159618
Einband
Taschenbuch
Anzahl der Seiten
258
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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