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Small Data: The Tiny Clues That Uncover Huge Trends - Softcover

Lindstrom, Martin

 
9781250118011: Small Data: The Tiny Clues That Uncover Huge Trends
Softcover
ISBN 10: 1250118018 ISBN 13: 9781250118011
Verlag: Picador Paper, 2017

Inhaltsangabe

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.

Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

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Über die Autorin bzw. den Autor

MARTIN LINDSTROM is a foremost consultant to a Who's Who of world-renowned companies. He is the author of the international bestseller Buyology, as well as six other highly acclaimed titles. In 2009, Time Magazine recognized Lindstrom as one of the top 100 Most Influential People in The World. In 2015, an independent study among 30,000 marketers named him the world's number #1 brand-building expert.

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Verlag
Picador Paper
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1250118018
ISBN 13 
9781250118011
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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