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Inhaltsangabe
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy, principled without being preachy. It is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It is also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
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Reseña del editor
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy, principled without being preachy. It is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It is also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Biografía del autor
Neville Isdell is the former Chairman and CEO of Coca-Cola Co. Originally from Northern Ireland, Isdell grew up in Zambia and was educated in South Africa. He now lives with wife in Atlanta, France and Barbados.
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Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 51424519-20
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Inside Coca-Cola. A CEO's Secrets on Building the World's Most Popular Brand
Anbieter: Sigrun Wuertele buchgenie_de, Altenburg, Deutschland
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Zustand: Sehr gut - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag Inside Coca-Cola. A CEO's Secrets on Building the World's Most Popular Brand Zustand: 2, Sehr gut - gebraucht, Broschiert Macmillan , 2011 , Inside Coca-Cola. A CEO's Secrets on Building the World's Most Popular Brand, Neville Isdell, 1250004985, BU378566. Artikel-Nr. BU378566
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