Bank Advertising Experience; Practical Ideas for Financial Publicity as Used by Hundreds of Banks and Trust Companies in the United States and Canada - Softcover

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1919 edition. Excerpt: ...First National's advertisement had been illustrated with a picture of the port of Boston or an appropriate shipping scene. A frank expression of my opinion concerning the "$AVIT" emblem of the Moshannon, LIBERTY BONDS (Pa.) National Bank (Fig. 97) was asked for, and here it is: "While the idea is all right for a savings advertisement or placard for so wmuain rralfl 41: nvvu avanul I do not believe Fig. 95. "The same here." that it is entirely suitable for an emblem to represent the whole bank, inasmuch as the institution is a national bank and must have other departments besides the savings department. Another thing, there is no reason why there should be quotation marks around the coined word $AVIT." From the Banking Corporation of Montana, Helena, G. W. Casteel, vice-president, I received a large sheet (15 x 23 inches) printed on both sides in two colors and profusely illustrated. Mr. Casteel asked my opinion of it, and I told him I thought there was a lot of good material in it which would have gotten better results if printed in booklet form. I may be wrong, at that, for Mr. Casteel says that the folder was mailed to a list of 5,000 names in theircounty, "and so far as we are able to measure the value, it has proved a good piece of advertising." The only answer to that is that perhaps if gotten out in somewhat handier and more attractive form the results advertising just about pays for itself. Well, imagine if possible that it could be made just a trifle stronger and more effective. In that case is it not reasonable to suppose that a little additional punch would make the advertising profitable, and not just self-supporting, so to speak? And if that might be the case, wouldn't that...

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