Contemporary Issues in Strategic Management - Softcover

Phillips, Paul; Moutinho, Luiz

 
9781138939646: Contemporary Issues in Strategic Management
Softcover
ISBN 10: 1138939641 ISBN 13: 9781138939646
Verlag: Routledge, 2018

Inhaltsangabe

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

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Über die Autorin bzw. den Autor

Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.

Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

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Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1138939641
ISBN 13 
9781138939646
Einband
Taschenbuch
Anzahl der Seiten
310
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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Verlag: Routledge, 2018
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