Now, more than 20 years since its initial release, John Fiske’s classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture.
Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use.
A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century’ explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today’s students can continue to draw upon in order to understand society today.
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Detailing the eroding line between "real" and "media" events, Fiske explores the media's treatment of the O. J. Simpson arrest and pretrial hearings, the L.A. uprisings, the Anita Hill-Clarence Thomas hearings, and the "family values" debate between Dan Quayle and Murphy Brown. He illustrates how African Americans, Korean Americans, Latinos, and women have succeeded in making their hitherto unheard voices heard and have influenced the nation's reaction to media events such as these. Fiske also analyzes speeches by George Bush, Dan Quayle, and Pat Buchanan, along with media commentary by Rush Limbaugh and CNN's Greg LaMotte, to reveal what Americans successfully rejected in ushering out the Reagan era. Through his analysis of the contradictory and diverse voices that make up U.S. culture, Fiske traces the nation's swing away from Reaganism and offers urgent warnings for the future.About the Author:
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
Black Hawk Hancock is an Associate Professor of Sociology at DePaul University, USA.
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Buchbeschreibung Taylor & Francis Ltd Feb 2016, 2016. Taschenbuch. Buchzustand: Neu. Neuware - With a new introductory essay on Learning how to Fiske: theorizing cultural literacy, counter-history, and the politics of media events in the 21st century by Black Hawk Hancock.'--Title page. 362 pp. Englisch. Artikel-Nr. 9781138888203