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Managing Innovation and Cultural Management in the Digital Era: The case of the National Palace Museum (Routledge Frontiers of Business Management, 1, Band 1) - Hardcover

Buch 1 von 30: Routledge Frontiers of Business Management
 
9781138885141: Managing Innovation and Cultural Management in the Digital Era: The case of the National Palace Museum (Routledge Frontiers of Business Management, 1, Band 1)

Inhaltsangabe

This book examines the National Palace Museum's efforts to combine its expertise in museum service with a digitalized platform. It analyses the research results of surveys conducted by the National Science Council and aims to inform readers of digital establishment and service innovations from an organization's perspective as well as the necessities of technological and managerial implementation. The development process of new digital contents and IT-enabled services of NPM would be a very useful benchmark for museums and the brick-and-mortar industries in Taiwan and the world.

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Über die Autorin bzw. den Autor

Rua-Huan Tsaih is Professor at the Department of Management Information Systems, National Chengchi University, Taiwan.

Tzu-Shian Han is Professor at the Department of Business Administration, National Chengchi University, Taiwan.

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