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Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication) - Softcover

Buch 196 von 231: Routledge Communication
 
9781138853829: Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication)

Inhaltsangabe

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

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Über die Autorin bzw. den Autor

Eyun-Jung Ki is Associate Professor in the College of Communication, The University of Alabama, USA

Jeong-Nam Kim is Associate Professor at the Brian Lamb School of Communication at Purdue University, USA.

John Ledingham is Professor Emeritus, Department of Communication, Capital University, USA

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