The Power of Information Networks: New Directions for Agenda Setting (Routledge Studies in Global Information, Politics and Society, 8, Band 8) - Softcover

Buch 9 von 21: Routledge Studies in Global Information, Politics and Society
 
9781138847750: The Power of Information Networks: New Directions for Agenda Setting (Routledge Studies in Global Information, Politics and Society, 8, Band 8)

Inhaltsangabe

The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication at Boston University. Guo's research focuses mainly on agenda-setting theory, alternative media, and international communication.

Maxwell McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. Professor McCombs is internationally recognized for his research on the agenda-setting role of mass communication, and the influence of the media on the focus of public attention.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels

9781138847743: The Power of Information Networks: New Directions for Agenda Setting (Routledge Studies in Global Information, Politics and Society, 8, Band 8)

Vorgestellte Ausgabe

ISBN 10:  1138847747 ISBN 13:  9781138847743
Verlag: Routledge, 2015
Hardcover