The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective.
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Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication at Boston University. Guo's research focuses mainly on agenda-setting theory, alternative media, and international communication.
Maxwell McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. Professor McCombs is internationally recognized for his research on the agenda-setting role of mass communication, and the influence of the media on the focus of public attention.
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Zustand: New. Editor(s): Guo, Lei; McCombs, Maxwell. Series: Routledge Studies in Global Information, Politics and Society. Num Pages: 254 pages, 27 black & white illustrations, 46 black & white tables, 27 black & white line drawings. BIC Classification: GTC; JFD; JPVL. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 16. Weight in Grams: 476. . 2015. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781138847743
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