Verwandte Artikel zu Customer Engagement: Contemporary issues and challenges

Customer Engagement: Contemporary issues and challenges - Hardcover

 
9781138847385: Customer Engagement: Contemporary issues and challenges
Hardcover
ISBN 10: 1138847380 ISBN 13: 9781138847385
Verlag: Routledge, 2015

Inhaltsangabe

Customer Engagement draws on the extensive knowledge of the authors who are pioneers in the field. The editors of this book have identified the weakness in the current knowledge and aim to address this gap by touching on a number of significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a deeper narrative around the notion of social media and customer engagement as well as the non-monetary notion of social media within new media-based social networks.

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Über die Autorin bzw. den Autor

Roderick J. Brodie is a Professor at the Department of Marketing University of Auckland, New Zealand.

Linda D. Hollebeek is a Senior Lecturer at the Graduate School of Management, University of Auckland, New Zealand. She is also Associate Professor (Adjunct) at the NHH Norwegian School of Economics, Bergen, Norway.

Jodie Conduit is a Senior Lecturer at the Adelaide Business School, University of Adelaide, Australia.

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Verlag
Routledge
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1138847380
ISBN 13 
9781138847385
Einband
Gebundene Ausgabe
Anzahl der Seiten
316
Herausgeber
Brodie Roderick J., Hollebeek Linda D., Conduit Jodie
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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