Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability - Softcover

Inhaltsangabe

This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.

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