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Tourism Marketing and Management in the Caribbean (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover

Buch 15 von 28: Routledge Library Editions: Marketing
 
9781138786332: Tourism Marketing and Management in the Caribbean (RLE Marketing) (Routledge Library Editions: Marketing)
Hardcover
ISBN 10: 1138786330 ISBN 13: 9781138786332
Verlag: Routledge, 2014

Inhaltsangabe

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1138786330
ISBN 13 
9781138786332
Einband
Gebundene Ausgabe
Anzahl der Seiten
302
Herausgeber
Gayle Dennis J., Goodrich Jonathan N.
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