Big Data for Managers: Creating Value - Hardcover

Malviya, Atal; Malmgren, Mike

 
9781138593060: Big Data for Managers: Creating Value
Hardcover
ISBN 10: 1138593060 ISBN 13: 9781138593060
Verlag: Routledge, 2018

Inhaltsangabe

This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

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Über die Autorin bzw. den Autor

Atal Malviya is CEO at Spark10 and Adjunct Faculty at Ashridge Executive Education at Hult International Business School, UK. He serves on the boards of many public and private companies. A passionate innovator, he writes and speaks about Entrepreneurship, Start-up Investing, Creating Value, Big Data, Blockchain, Machine Learning and Artificial Intelligence. Atal has an MBA from Ashridge Business School and MS Computer Science from India.

Dr Mike Malmgren is Associate Professor at Ashridge Executive Education at Hult International Business School, UK and at Linköping University, Sweden. His interest is strategy innovation and how companies can create value. In addition, Mike has extensive experience as Managing Director for several technology companies in Sweden, the US, Australia and the UK.

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Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1138593060
ISBN 13 
9781138593060
Einband
Gebundene Ausgabe
Anzahl der Seiten
174
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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