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Destination Marketing: An international perspective (Routledge Advances in Tourism, 36, Band 36) - Softcover

 
9781138592254: Destination Marketing: An international perspective (Routledge Advances in Tourism, 36, Band 36)
Softcover
ISBN 10: 1138592250 ISBN 13: 9781138592254
Verlag: Routledge, 2018

Inhaltsangabe

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

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Über die Autorin bzw. den Autor

Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey.

Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.

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Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1138592250
ISBN 13 
9781138592254
Einband
Taschenbuch
Anzahl der Seiten
212
Herausgeber
Kozak Metin, Kozak Nazmi
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland