How to Manage a Successful Press Conference - Hardcover

Leinemann, Ralf

 
9781138463509: How to Manage a Successful Press Conference
Hardcover
ISBN 10: 1138463507 ISBN 13: 9781138463509
Verlag: Routledge, 2017

Inhaltsangabe

Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. This book is useful for PR teams working in a national or, particularly, an international environment.

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Über die Autorin bzw. den Autor

Dr Ralf Leinemann has more than 15 years' experience working in international PR, marketing and business development departments in the high-tech industry. He is PR Director for Hewlett-Packard's Imaging and Printing Group in Europe, the Middle East and Africa. Elena Baikaltseva is responsible for business development in Technology practice at Echo Research in the UK. Whilst writing the book, she was Public Relations and Marketing Communications Manager for Advanced Micro Devices (AMD) in Moscow, where she was responsible for communications in Russia, CIS and emerging markets in EMEA (Europe, Middle East and Africa). She has ten years' experience in communications and PR functions working for AMD, and previously for Hewlett-Packard, and with various PR agencies.

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Verlag
Routledge
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1138463507
ISBN 13 
9781138463509
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
266
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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