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A Practical Guide to CRM: Building More Profitable Customer Relationships - Hardcover

Reynolds, Janice

 
9781138412446: A Practical Guide to CRM: Building More Profitable Customer Relationships
Hardcover
ISBN 10: 1138412449 ISBN 13: 9781138412446
Verlag: Taylor & Francis Ltd, 2017

Inhaltsangabe

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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Über die Autorin bzw. den Autor

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book . She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

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Verlag
Taylor & Francis Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1138412449
ISBN 13 
9781138412446
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

Kaufingerstraße 24, 80331 München, Germany
München
Deutschland