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Business Model Innovation: Concepts, Analysis, and Cases - Softcover

Afuah, Allan

 
9781138330528: Business Model Innovation: Concepts, Analysis, and Cases
Softcover
ISBN 10: 1138330523 ISBN 13: 9781138330528
Verlag: Routledge, 2018

Inhaltsangabe

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

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Über die Autorin bzw. den Autor

Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA. He is a recipient of the 2012 AMR Best Article Award for his paper, "Crowdsourcing As a Solution to Distant Search." Since obtaining his Ph.D. from the Massachusetts Institute of Technology, he has written six books that have been translated into more than ten languages for innovation courses taught at undergraduate, graduate, and doctorate levels.

Von der hinteren Coverseite

Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1138330523
ISBN 13 
9781138330528
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
306
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