Verwandte Artikel zu Bridging Disciplinary Perspectives of Country Image...

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity - Hardcover

 
9781138281349: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Hardcover
ISBN 10: 1138281344 ISBN 13: 9781138281349
Verlag: Routledge, 2018

Inhaltsangabe

Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland).

Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication.

Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication.

Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1138281344
ISBN 13 
9781138281349
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
334
Herausgeber
Ingenhoff Diana, White Candace, Buhmann Alexander, Kiousis Spiro
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland