Consumption and Spirituality (Routledge Interpretive Marketing Research, Band 16) - Softcover

 
9781138224537: Consumption and Spirituality (Routledge Interpretive Marketing Research, Band 16)
Softcover
ISBN 10: 1138224537 ISBN 13: 9781138224537
Verlag: Routledge, 2016

Inhaltsangabe

The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

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Über die Autorin bzw. den Autor

Diego Rinallo is an Assistant Professor of Marketing at Università Bocconi, Milan. His research interests include consumer culture, fashion, masculinities, and spirituality. His work has been published in international outlets such as the Journal of Marketing, the Journal of Business Research, Industrial Marketing Management, the Journal of Business, and Industrial Marketing.

Linda Scott is DP World Chair for Entrepreneurship and Innovation at the University of Oxford. She has written extensively on advertising, consumption, and women's economic issues. She is editor of the Advertising & Society Review. Her current research interest is women's empowerment in emerging markets.

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London. Pauline's research interests focus on cultural aspects of contemporary consumption. She has co-edited various books and is Co-editor in Chief of Marketing Theory, a journal that promotes alternative and critical perspectives in marketing and consumer behaviour.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1138224537
ISBN 13 
9781138224537
Einband
Taschenbuch
Anzahl der Seiten
296
Herausgeber
Rinallo Diego
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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9780415889117: Consumption and Spirituality (Routledge Interpretive Marketing Research, Band 16)

Vorgestellte Ausgabe

ISBN 10:  0415889111 ISBN 13:  9780415889117
Verlag: Routledge, 2012
Hardcover