Verwandte Artikel zu Marketing and Supply Chain Management: A Systemic Approach

Marketing and Supply Chain Management: A Systemic Approach - Hardcover

Folinas, Dimitris; Fotiadis, Thomas

 
9781138181649: Marketing and Supply Chain Management: A Systemic Approach
Hardcover
ISBN 10: 1138181641 ISBN 13: 9781138181649
Verlag: Taylor & Francis Ltd, 2017

Inhaltsangabe

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management

is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Dimitris Folinas is an associate professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.

Thomas Fotiadis is an assistant professor of marketing and director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Taylor & Francis Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1138181641
ISBN 13 
9781138181649
Einband
Gebundene Ausgabe
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar