Visual Public Relations: Strategic Communication Beyond Text (Routledge New Directions in Public Relations and Communication Research) - Hardcover

Buch 22 von 43: Routledge New Directions in PR & Communication Research
 
9781138064669: Visual Public Relations: Strategic Communication Beyond Text (Routledge New Directions in Public Relations and Communication Research)
Hardcover
ISBN 10: 1138064661 ISBN 13: 9781138064669
Verlag: Routledge, 2018

Inhaltsangabe

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the future of strategic communication within a multi-sensory environment. With international contributions drawn from PR, visual culture, communication, design and cultural theory, it will be of great interest to scholars and advanced students of PR and strategic communication, as well as cultural, media and critical studies.

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Über die Autorin bzw. den Autor

Simon Collister is a doctoral researcher in Royal Holloway, University of London's New Political Communication Unit in the UK. He has published journal articles and contributed to edited collections on algorithmic public relations, innovative digital research methods and technology's impact on communication and news media. He is co-editor of Debates for a Digital Age: The Good, the Bad and the Ugly of our Online World (2015).

Sarah Roberts-Bowman, Ph.D. is a senior lecturer at Northumbria University, UK and formerly ran the MA Public Relations at the London College of Communication, University of the Arts, London, UK. Prior to entering academia, Sarah had 20 years' experience in PR practice holding senior roles in the public, private and not-for-profit sectors and has worked regionally, nationally and at a pan-European level.

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Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1138064661
ISBN 13 
9781138064669
Einband
Gebundene Ausgabe
Anzahl der Seiten
218
Herausgeber
Collister Simon, Roberts-Bowman Sarah
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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Softcover