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Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective - Softcover

Inoue, Takashi

 
9781138054967: Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective
Softcover
ISBN 10: 1138054968 ISBN 13: 9781138054967
Verlag: Routledge, 2018

Inhaltsangabe

Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today's hyper-globalization. Embedding this book's ethics based "self-correction model" assures governance to navigate a rapidly changing global environment.

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Über die Autorin bzw. den Autor

Takashi Inoue is CEO of Inoue Public Relations and Visiting Professor at Kyoto University's Graduate School of Management, Akita International University, and Communication University of China. He has over 45 years in public relations, and has published three PR books. He has presented numerous speeches on public relations, and is also creator of the "PR Life-Cycle" and "PR Self-Correction" models.

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Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1138054968
ISBN 13 
9781138054967
Einband
Taschenbuch
Anzahl der Seiten
306
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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