SMEs in an Era of Globalization: International Business and Market Strategies - Hardcover

Bijaoui, Ilan

 
9781137575708: SMEs in an Era of Globalization: International Business and Market Strategies
Hardcover
ISBN 10: 1137575700 ISBN 13: 9781137575708
Verlag: Palgrave Pivot, 2016

Inhaltsangabe

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. 

This book uses different models developed and established through international business experiences to determine the relevant  strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.


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Über die Autorin bzw. den Autor

Ilan Bijaoui is Senior Lecturer in the School of Business Management at Bar-Ilan University, Israel, teaching courses across marketing, international business, and innovation strategy. He  serves as lecturer and consultant for international organization and  the Israeli Ministries of Economics, Agriculture, and Foreign Affairs. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model (Palgrave Macmillan).

Von der hinteren Coverseite

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium enterprises to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. 

This book uses different models developed and established through international business experiences to determine innovative ways to navigate today’s global landscape. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

Ilan Bijaoui is Senior Lecturer in the School of Business Management at Bar-Ilan University, Israel, teaching courses across marketing, international business, and innovation strategy. He  serves as lecturer and consultant for international organization and  the Israeli Ministries of Economics, Agriculture, and Foreign Affairs. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model (Palgrave Macmillan).



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Verlag
Palgrave Pivot
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1137575700
ISBN 13 
9781137575708
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
147
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