Media Writing: A Practical Introduction - Softcover

Batty, Dr. Craig; Cain, Sandra

 
9781137529541: Media Writing: A Practical Introduction
Softcover
ISBN 10: 1137529547 ISBN 13: 9781137529541
Verlag: Bloomsbury Academic, 2016

Inhaltsangabe

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

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Über die Autorinnen und Autoren

Professor Craig Batty is Head of Creative Writing at the University of Technology Sydney, Australia.

SANDRA CAIN is a Senior Lecturer in Public Relations, Communication and Writing at Southampton Solent University, UK.

Von der hinteren Coverseite

The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today.

In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.

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Verlag
Bloomsbury Academic
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1137529547
ISBN 13 
9781137529541
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
296
Kontakt zum Hersteller
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Verantwortliche Person
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