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Fashion Management: A Strategic Approach - Softcover

Varley, Rosemary; Roncha, Ana; Radclyffe-Thomas, Natascha; Gee, Liz

 
9781137508188: Fashion Management: A Strategic Approach

Inhaltsangabe

This new textbook is authored by a team of expert researchers and lecturers based at the London College of Fashion, and is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

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Über die Autorinnen und Autoren

Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator.

Ana Roncha lectures in Fashion Marketing and Brand Strategy, at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School.

Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London.

Liz Gee is Dean of the Fashion Business School at London College of Fashion.

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