Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power - Hardcover

Ryan, K.; Graham, R.

 
9781137444202: Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power
Hardcover
ISBN 10: 1137444207 ISBN 13: 9781137444202
Verlag: Palgrave Macmillan, 2014

Inhaltsangabe

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Kevin Ryan is the founder of the digital advertising firm Motivity Marketing, Inc. He has appeared on CNN and been featured in The Wall Street Journal, USA Today, ABC News, The New York Times, Forbes, and Advertising Age. Prior to launching Motivity Marketing, Ryan founded Kinetic Results, an Advertising Age Top 20 performance marketing firm, served as VP, Global Content Director for Search Engine Watch and Search Engine Strategies, and VP of Interactive Media for the Interpublic Group agency, Wahlstrom Interactive.

Rob 'Spider' Graham is a twenty-year veteran of digital media buying, selling and production. He is currently the founder and CEO of Trainingcraft, LLC, a company providing digital advertising, marketing, and sales consulting―as well as training solutions―to publishers and advertisers. Spider works with a number of training partners including the Interactive Advertising Bureau (IAB.net) and eConsultancy (econsultancy.com), in addition to providing direct training solutions to companies like Comcast, Politico, and American Cities Business Journals.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Palgrave Macmillan
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1137444207
ISBN 13 
9781137444202
Einband
Tapa dura
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781349495580: Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Vorgestellte Ausgabe

ISBN 10:  1349495581 ISBN 13:  9781349495580
Verlag: Palgrave Macmillan, 2014
Softcover