Providing a colorful insight into the people at the forefront of the emergent Sharing Economy, a movement predicted to already be worth around $26B a year, this book gives vital advice to anyone thinking of starting or investing in a collaborative consumption business. The first of its kind, written by an author on the forefront of this new trend.
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Alex Stephany is the CEO of JustPark (formerly ParkatmyHouse), one of Europe's most renowned sharing economy businesses. Backed by the venture capital arm of BMW and Index Ventures, JustPark is the world's largest website for shared parking with over a million customers. Educated at Oxford University where he read English, Stephany is also a mentor at TechStars, a leading tech accelerator programme. Stephany and JustPark have been featured by ABC, CNBC, NPR, The Daily Telegraph, The Financial Times, The BBC, Wired, The New York Times and Bloomberg among many others.Review:
"A remarkable book, a sweeping view of a fascinating new economy in which peer-to-peer exchange will be central, written to be simultaneously very intelligent and very readable. Alex Stephany is a rare author, combining the experiential insight of a successful entrepreneur with the longer-range vision of a deep thinker. Read this book." -Arun Sundararajan, Professor and Rosen Faculty Fellow, Stern School of Business, New York University
"The Business of Sharing is a great book about history being made today in the sharing economy. Alex Stephany puts together a thorough, insightful, thoughtful and entertaining account of what is transpiring today and what will undoubtedly be here to stay." -Alfred Lin, Sequoia Capital
"Alex offers an engaging and informative narrative on the business of 'sharing' that has emerged in recent years. From the perspective of an insider, he brings valuable insight to the waves this industry is creating both inside and outside of itself." -Lily Cole, Founder, Impossible.com; actor
"The Business of Sharing is an excellent read for any entrepreneur. Alex gives a great overview of the sharing economy: from how it works to the current key players in the market and the stories, such as my own, of founders who launched businesses that rely upon the sharing economy." -Martin Varsavsky, Founder, Fon; serial entrepreneur
"Superb... The Business of Sharing is a major new book on this economic and social revolution. Above all, it is also the first ever book on the subject written by someone working on the frontline of this new economy. As CEO of one of the UK's best-known sharing economy businesses, Alex brings razor-sharp insights on the challenges and opportunities for us all in this fast-changing landscape. The Business of Sharing is a fast and thrilling read."
-Mark Suster, Partner, Upfront Ventures, BothSidesoftheTable.com
"Written by the CEO of digital firm JustPark, Alex Stephany's The Business of Sharing is a fantastic exploration of the companies, people and issues of the so-called sharing economy... It's hard to imagine any young CEO finding time to write a book, let alone one of this quality. But Stephany has pulled it off and delivered the comprehensive look at this nascent and burgeoning new movement."
-Guy Levin, Executive Director, Coadec
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