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Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot) - Hardcover

Giachetti, C.

 
9781137373694: Competitive Dynamics in the Mobile Phone Industry (Palgrave Pivot)
Hardcover
ISBN 10: 1137373695 ISBN 13: 9781137373694
Verlag: Palgrave Pivot, 2013

Inhaltsangabe

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

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Über die Autorin bzw. den Autor

Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation. Claudio's research work has been published in various journals, including Strategic Management Journal, Strategic Organization, Journal of Operations Management, Technovation, and Business History, among others.

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Verlag
Palgrave Pivot
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1137373695
ISBN 13 
9781137373694
Einband
Gebundene Ausgabe
Anzahl der Seiten
157
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