The Gamification of Higher Education: Developing a Game-Based Business Strategy in a Disrupted Marketplace - Hardcover

"Blending business strategy and game design principles, Niman offers a fresh perspective that looks at how traditional universities must change in order to remain competitive in a rapidly changing environment. Rather than abandoning the residential college experience, he uses gamification to map out a strategy that will enable brick and mortar institutions to compete against the growing wave of online offerings." - Mark W. Huddleston, President, University of New Hampshire, USA

"You're likely to find Niman's remedy for the current problems facing the higher education industry both provocative and enticing. As voices grow louder questioning the viability of the traditional system, he shows how game design can be used to fashion a thoughtful solution. By rethinking the entire academic experience, he seeks to engage students and professors in a world of co-creation and value optimization." - Kevin Bell, Executive Director of Curriculum Development and Deployment, College of Professional Studies, Northeastern University, USA