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Inhaltsangabe
In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.
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Über die Autorin bzw. den Autor
Robin Lewis is the founder and CEO of The Robin Report. He launched the Goldman Sachs retail consulting network, Vantage Marketplace, prior to which he was executive editor of Women's Wear Daily. He is often quoted in Time magazine, Chicago Sun Times, Financial Times, The New York Times, The Wall Street Journal, Brand Week, and Advertising Age, as well as appearing on CNBC, Fox News, and Good Morning America. Michael Dart is a leader & partner in AT Kearney's private equity group, specializing in retail & consumer goods. He lives in San Francisco, California.
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The New Rules of Retail: Competing in the World's Toughest Marketplace
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Hardback. Zustand: Fair. In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators. Artikel-Nr. CIN1137279265A
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The New Rules of Retail: Competing in the World's Toughest Marketplace
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Hardback. Zustand: Very Good. In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators. Artikel-Nr. 00106354580
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The New Rules of Retail: Competing in the World's Toughest Marketplace
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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1137279265I4N10
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The New Rules of Retail : Competing in the World's Toughest Marketplace
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Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Second Edition, Revised and Updated, Second Editio. Artikel-Nr. 17129906-6
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The New Rules of Retail
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Hardcover. Zustand: Very Good. The New Rules of Retail This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781137279262
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The New Rules of Retail
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Palgrave Macmillan 12/08/2014, 2014
ISBN 10: 1137279265
ISBN 13: 9781137279262
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The New Rules of Retail: Competing in the World's Toughest Marketplace
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The New Rules of Retail
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The New Rules of Retail: Competing in the World's Toughest Marketplace
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Hardcover. Zustand: Brand New. 2nd revised edition. 272 pages. 9.75x7.00x1.00 inches. In Stock. Artikel-Nr. 1137279265
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The New Rules of Retail: Competing in the World's Toughest Marketplace
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hardcover. Zustand: Gut. 250 Seiten; 9781137279262.3 Gewicht in Gramm: 1. Artikel-Nr. 1325404
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