Masters of Disaster: The Ten Commandments of Damage Control - Softcover

Lehane, Christopher

 
9781137278968: Masters of Disaster: The Ten Commandments of Damage Control
Softcover
ISBN 10: 113727896X ISBN 13: 9781137278968
Verlag: Macmillan Education, 2014

Inhaltsangabe

Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

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Über die Autorin bzw. den Autor

Christopher Lehane has provided damage control for global Fortune 500 companies, prominent elected officials, and well-known celebrities. Previously, he worked for the Clinton White House as part of the "rapid-response" team employed to respond to the various investigations of the Clinton Administration. He is the co-author of Masters of Disaster. Boasting frequent media appearances for his expert commentary on the art of damage control, he is a lawyer with a degree from Harvard Law School.

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Verlag
Macmillan Education
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
113727896X
ISBN 13 
9781137278968
Einband
Taschenbuch
Anzahl der Seiten
258
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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9780230341807: Masters of Disaster: The Ten Commandments of Damage Control

Vorgestellte Ausgabe

ISBN 10:  0230341802 ISBN 13:  9780230341807
Verlag: Macmillan Education, 2012
Hardcover