Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World - Softcover

Seitel, Fraser P.; Doorley, John

 
9781137278708: Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Softcover
ISBN 10: 1137278706 ISBN 13: 9781137278708
Verlag: Palgrave Macmillan, 2013

Inhaltsangabe

Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don'ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.

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Über die Autorin bzw. den Autor

Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of The Practice of Public Relations, which is used in universities worldwide and has sold over a million copies in 11 editions. John Doorley is the founding academic director of the Master of Science in Public Relations degree program at New York University. He also founded and directs the Academy for Communication Excellence and Leadership at Johnson & Johnson, with multiple course offerings in the United States, Europe, and Asia.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1137278706
ISBN 13 
9781137278708
Einband
Taschenbuch
Anzahl der Seiten
239
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

Birkenweg 31
Brakel
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Deutschland

Weitere beliebte Ausgaben desselben Titels

9780230338333: Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Vorgestellte Ausgabe

ISBN 10:  023033833X ISBN 13:  9780230338333
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Hardcover