Strategic Management: Strategists at Work - Softcover

MacIntosh, Robert

 
9781137035448: Strategic Management: Strategists at Work
Softcover
ISBN 10: 1137035447 ISBN 13: 9781137035448
Verlag: Red Globe Press, 2014

Inhaltsangabe

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorinnen und Autoren

Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.

Donald MacLean is Professorial Research Fellow in the Adam Smith Business School at the University of Glasgow, UK.

Von der hinteren Coverseite

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
• Includes extensive case material and interviews
• Lecture slides, tutorials, and multiple choice questions available on the companion website

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Red Globe Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1137035447
ISBN 13 
9781137035448
Einband
Taschenbuch
Anzahl der Seiten
236
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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