Inhaltsangabe
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
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Essentials of Marketing Research
Verlag:
South-Western College Pub, 2012
ISBN 10: 1133190642
ISBN 13: 9781133190646
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Artikel-Nr. 00098316321
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Essentials of Marketing Research (with Qualtrics Printed Access Card)
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Very Good. 5th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 1286947-6
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Internationale Ausgabe
ESSENTIALS OF MARKETING RESEARCH
Internationale AusgabeAnbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
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Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABBB-12760