Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding - Hardcover

Über die Autorin bzw. den Autor

Alina Wheeler is a branding consultant who engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Her best-selling book, Designing Brand Identity, published in 11 languages, was the first book to deconstruct the branding process into a universal, five-phase methodology. She is a past Board member of AIGA and a member of the advisory council for The Dictionary of Brand. She speaks frequently to executives, practitioners, and students around the world. She is also the co-author of Brand Atlas: Branding Intelligence Made Visible.

Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include naming, brand strategy, brand architecture, and messaging, and past clients include Adobe, John Deere, Disney, and Hewlett Packard Enterprise. Prior to Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand, Southeast Asia. Rob is the author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service and has published articles about brand strategy and naming in Harvard Business Review, Business Insider, The Guardian, TechCrunch, and Entrepreneur.

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Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successful brands.

3 sections: brand fundamentals, process basics, and case studies
100+ branding subjects, from culture and social media to positioning and guidelines
50+ all-new case studies that describe goals, process, strategy, solutions, and results
New content on AI, VR, social justice, iconography, and evidence-based marketing
800+ images, diagrams, and examples of brand touchpoints
400+ quotes from branding experts, executives, and design gurus

Designing Brand Identity is the best book on the what, how, and why of identity design (it is a bible) and the book gets better and broader with each update. The 6th edition is indispensable for all identity designers, strategists, and clients.

Paula Scher
Partner
Pentagram

If you read one book on branding this year, make it Designing Brand Identity. The 6th edition features everything you need to know to build a killer brand identity―all done in a hands-on, practical manner.

Ana Andjelic
Chief Brand Officer, Esprit
Author, The Business of Aspiration

Designing Brand Identity is the book that first taught me how to build brands. For over a decade, it’s been my blueprint for using design to impact people, culture, and business.

Alex Center
Founder/Creative Director
CENTER

Branding, demystified. Bursting with pragmatic insights you won’t find anywhere else and all new case studies from around the world, this book is an essential guide for anyone building a brand today.

Sunny Bonnell
Cofounder + CEO
Motto^®

Want to understand what branding really is―and how it’s done? Get your hands on Alina Wheeler and Rob Meyerson’s Designing Brand Identity.

Chris Do
Founder + CEO
The Futur

Designing Brand Identity stands as a testament to Alina Wheeler’s legacy of creating resources that shape creative thinking and strategic branding. The Chobani Creative Team is humbled to be included in these pages.

May Aboubakr
Vice President, Creative + Marketing Operations
Chobani