No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing - Softcover

Über die Autorin bzw. den Autor

LATANÉ CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.

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PRAISE FOR NO FORMS. NO SPAM. NO COLD CALLS.

“Latané brings a critical message to the revenue community, helping us to evolve to a new and better level of marketing - one with a closer, more meaningful partnership between prospect and seller. I’m excited about a world without forms.”
—Sam Jacobs, Founder, Revenue Collective; Host of the Sales Hacker Podcast

“I’ve been waiting for this book for so many reasons. It makes the undisputable case for ‘outside in’ go to market. If you are a B2B CMO or aspire to be one, this is required reading. ”
—Kate Bullis, Managing Partner, SEBA International

“The world needs more bold, exponential thinking to help businesses and brands stand out, challenge the status quo, and create sustainable value. This book is both an example and a challenge to help B2B marketers succeed. ”
—Matt Heinz, President, Heinz Marketing Inc.; Host of Sales Pipeline Radio

“Read this book and just as Geoffrey Moore changed our vocabulary to talk about chasms, gorillas, and whole product you will talk about, and internalize a culture of Dark Funnels, dynamic territories, and stages of the buyer journey. ”
—Dr. Ian Howells, VP and Head of Marketing, Sage Intacct, Inc.