Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web - Hardcover

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Euan Semple is one of the few people in the world who can turn the complex world of the social web into something we can understand. And , at the same time, learn how to get the most from it.

Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisation such as Nokia, The World Bank and NATO.

He is a one-man digital upgrade option for us all to download.

This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, and interaction. he is a maser story-teller who offers a host of practical tales about how this new world can work for real people in the real world.

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"Euan has not only been there and done it, he has also thought profoundly about it. Highly recommended." - Dave Snowden Chief Scientific Officer, Cognitive Edge

"Euan is one of the first, best and brightest minds on board the cluetrain. What's more, he gives as many clues as he gets. I don't know anybody with more clarity or foresight about what's Going On in the networked world." - Doc Searls Author of The Cluetrain Manifesto

"Euan has a knack for brining clarity and cohesion to the disparate elements of what we broadly term social collaboration. He is a pioneer." - Stephen Collesano Ph.D. - Senior Vice President, Global Research, ACE Group

"Euan Semple is the most pioneering, visionary thinker of our times and probably the very best at explaining the web in ways we can all understand. This refreshing book makes his thoughts and insights available to all. An inspiring, must-reader for anyone serious about doing business in today's world." - Nick Crawford Social Business Strategist, Bupa

"If you want to understand the forces that have the potential to transform businesses, and the way we all work - read this book." - Matthew Hanwell HR Director, Communities and Social Media, Nokia

"One of the best minds in the world just to be around Highly recommended." - Thomas Power Founder and CEO, Ecademy

"In this easy-to-read yet insightful book, Euan invites readers to have a dance with him, to learn, practice and submerge ourselves in the steps to make 2.0 work." - Dr. Bonnie Cheuk Director, Global Head of Knowledge & Collaboration Citi

Aus dem Klappentext

Everyone knows that the impact of the web in the workplace is increasing. maybe you "get it" already, maybe you're still working it out.

The truly wonderful thing about the social web , social business, Enterprise 2.0, or whatever you want to call it, is that it makes two important things better at once: it improves business outcomes, and it improves the working lives of everyone in business. How? It gives everyone a voice, and a chance to manifest what Nelson Mandela calls your 'spark of genius'.

This collection of ideas is designed to make the web more understandable and useful in the world of work. You can read it start to finish, or you can read the chapters individually. Browse the index and dip into topics that catch your eye. Each chapter is just the right length for a visit to the restroom...perfect for conveying the essence of an aspect of the web at work. Designed to whet your appetite to get involved, or to help you understand what other people are going on about.

Those who are successful at deploying social tools in business tend to be good at enticing people into using them too. This book does the same. It is like a commonplace book of ideas, trinkets, or nuggets to draw you in. Ideas to make you feel more capable. It will help you understand the potential of the web at work. gain traction, and engage others in the changes you are trying to bring about.

Euan is always happy to challenge you - friend or not. If you leave a conversation with him thinking "nah nothing learnt" then you were not listening." - Mark Moran Head of Business Continuity, BBC

"A thoughtful, intelligent book for managers and executives." - Mike Barlow Co-author, The Executive's Guide to Enterprise Social Media Strategy and Partnering with the CIO

"Euans voice is distinctive among the general babble about social media and web 2.0. It cuts through the confusion, making practical suggestions that can be acted on quickly, but also, drawing you into a bigger and more important conversation about why all this matters. And it does." - Dr. Matthew Shaw Curator, US Collections, The British Library