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Evaluation and Measurement in Health Promotion - Softcover

Sharma, Manoj; Petosa, R. Lingyak

 
9781119908661: Evaluation and Measurement in Health Promotion

Inhaltsangabe

A thorough and accessible introduction to data collection, analysis, and reporting for the health promotion field

Evaluation and Measurement in Health Promotion guides current and future health promotors in becoming experimenting practitioners who take a data-driven approach to decision making. Through this model, professionals can create innovative health programs rooted in measured fact. Such programs must be continuously evaluated and improved upon, and this book covers both the measurement and evaluation stages. The result is a comprehensive model that takes a rigorous approach to the health promotion process, its concrete impact in the world, and the evaluation of its outcomes. Topics covered include: evaluation planning; measurement/instrument development; reliability/validity assessment; evaluation design; approaches to qualitative evaluation; data analysis/interpretation and report writing.

Health promotion is essential to improve community health and prevent disease. In the field of health promotion, we empower individuals and communities to prevent health problems and pursue quality of life by addressing behavioral and social determinants of health. For those looking for a framework to approach the goals of health promotion―including those taking the CHES, MCHES, or CPH exams―this straightforward book is a valuable resource.

  • Get an introduction to the field of health promotion and the process of evaluating health promotion programs
  • Develop rigorous instruments for measuring various types of outcomes in health promotion programs
  • Assess the reliability and validity of evaluation instruments, and address measurement errors
  • Conduct quantitative analysis and qualitative data analysis, and write effective research reports

This book includes tools to help both instructors and learners, including succinct chapter introductions and summaries, practical skill-building activities, fascinating real-life case studies, a glossary, review questions, web exercises, and instructor resources.

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Über die Autorin bzw. den Autor

Manoj Sharma, MBBS, PhD, MCHES, is a tenured Full Professor & Chair of the Social & Behavioral Health Department at the University of Nevada, Las Vegas in the School of Public Health and an Adjunct Professor in the Department of Internal Medicine at the Kirk Kerkorian School of Medicine at UNLV.

R. Lingyak Petosa, PhD, FAAHB, is a professor of health promotion at The Ohio State University, Columbus, Ohio

Von der hinteren Coverseite

Create effective professional practices with data-driven decision making

Health always has a behavioral component. Quality of life, medical care costs, chronic and communicable disease–all of these issues can be significantly improved by addressing behavioral and social factors. Such is the important goal of the health promotion field. Evaluation and Measurement in Health Promotion is a unique text that empowers learners to conduct research, design health promotion programs, and evaluate outcomes, all in the service of improving community health and preventing disease.

With this book, you’ll develop a foundation of knowledge in psychometric, statistical, political, managerial, and public health skills needed to measure and evaluate health promotion (and health education) programs. Written by authors with years of hands-on experience at local, regional, national, and international levels, this is a valuable resource for students and practitioners. Coverage includes:

  • Planning health promotion evaluations
  • Developing and employing measurement instruments
  • Assessing the reliability and validity of instruments and findings
  • Designing quantitative and qualitative evaluations
  • Interpreting and analyzing data
  • Evaluating processes, impacts, and outcomes
  • Writing reports

This book is especially valuable for those taking the CHES®, MCHES®, or CPH exams, as the competencies tested in these exams are covered inside. Straightforward language and pedagogical features enhance conceptual understanding, and instructor resources are available to foster classroom use.

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