Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World - Hardcover

Über die Autorin bzw. den Autor

CATHY HACKL is a globally renowned tech futurist and executive with extensive experience working with HTC VIVE, Magic Leap, and Amazon Web Services. She is the CEO of the Futures Intelligence Group.

DIRK LUETH is a serial entrepreneur and early adopter of blockchain technology as the co-founder and co-CEO of Upland. He has also co-founded European and US-based companies in the fintech and digital media spaces, including Financial Times Deutschland and Forbatec.

TOMMASO DI BARTOLO is a serial entrepreneur with two successful exits under his belt. He is a faculty member at UC Berkeley where he lectures about entrepreneurship and innovation. He is the author of How to Growth Hack Your Startup.

JOHN ARKONTAKY is a content creator and strategist. He has covered the technology industry as a writer, editor, and journalist. He works alongside industry leaders, managing thought leadership programs for leading tech companies.

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Praise for NAVIGATING THE METAVERSE

“This reads like Ogilvy on Advertising but for the marketing future. To understand the opportunities that await us in the Imagination Age, start with this book.”
—Geoffrey Colon, Author, Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

“Navigating the Metaverse perfectly encapsulates so many of the learnings achieved when sports marketing first hit the metaverse, especially our experience after launching football player NFTs into the metaverse. Cathy, Dirk, and Tommaso put together an essential resource for any brand or industry looking for inspiration and confidence to take the first step into the metaverse.”
—Terése Whitehead, Vice President, Consumer Products and Strategy, NFLPA

“Navigating the Metaverse pushes beyond virtual worlds to explain the Web 3.0 technologies shaping it. Readers will discover well-marked paths to gaining a deeper understanding of blockchain technology, dApps, and NFTs.”
—John Buzzell, Enterprise Lead at Epic Games and co-author of The Augmented Workforce: How AR, AI, and 5G Will Impact Every Dollar You Make

Aus dem Klappentext

The metaverse is a virtual space that promises to bring together people, companies, and products in digital and physical environments bursting with new possibilities for interaction and collaboration. The groundwork has already been laid. People and organizations are jumping in with both feet, gaining valuable experience, meeting current and future customers, forming relationships, developing revenue streams, and shaping metaverse culture.

In Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World, a team of distinguished Silicon Valley thought leaders delivers a startling and exciting guide to uncovering opportunities in this fast-moving, new, digital universe. From understanding metaverse basics to commercial strategy and even launching your first metaverse project, you'll find practical and hands-on insight into this cutting-edge technology.

In the book, the authors analyze data and markets that erase any doubt that the metaverse is, in fact, the next big thing, while also offering foundational knowledge about the metaverse, metaverse economy, Web 3.0. technology, and more for people new to the subject. They also discuss the essential connection between metaverse environments, businesses, communities, and digital products that make the metaverse economy such a potent force.

You'll get deep dives on topics like non-fungible tokens (NFTs) and how to make the most of them, as well as frameworks to help find, nurture, measure, and monetize new innovations in the metaverse.

A can't-miss analysis of the future of electronic commerce and a technology that's shaping up to be every bit as impactful as the Web, Navigating the Metaverse is an essential read for entrepreneurs, executives, and innovators seeking a place at the front of the line in a new age of online business.