The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift - Hardcover

Über die Autorin bzw. den Autor

QUHARRISON TERRYis the bestselling author of The NFT Handbook, a detailed guide on how to create, sell, and buy non-fungible tokens without the need for a technical background. He is also a notable entrepreneur and growth marketer who has advised Mark Cuban and his portfolio of 200+ venture companies. In addition, QuHarrison is a 4x recipient of LinkedIn’s Top Voices in Technology award.

SCOTT “DJ SKEE” KEENEY is an award-winning creator,producer, entrepreneur,media personality,investor, philanthropist, and futurist. As a driving force behind some of the most influential brands and artists over the past two decades, he is a pioneer in the metaverse operating multiple experiences as the founder of DXSH.mv Studios and also serves as the Chief Metaverse Officer at TSX Entertainment. Visit djskee.com for more information.

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Understand and explore the next great digital leap forward

Author Neal Stephenson coined the term “the metaverse” in his seminal cyberpunk novel Snow Crash when he described a virtual world so realistic that it was indistinguishable from reality. And what was fiction thirty years ago is rapidly becoming our new reality as new technologies make it possible to build and experience the metaverse for ourselves.

The Metaverse Handbook is a one-of-a-kind resource for C-suite executives, business leaders, and creative professionals who seek to understand and implement the latest technologies emerging in blockchain and the web to their own business ventures. Simultaneously inspirational and educational, the book highlights over 120 creators building new digital tools and guides readers through the steps they need to take to harness innovations in digital commerce, communities, and experiences.

The authors highlight these dense, futuristic topics with easy-to-understand examples, approachable language, and concrete practical applications.

An engaging and exciting blueprint for the implementation of tech’s latest and most groundbreaking innovations, The Metaverse Handbook is indispensable for anyone who must continuously think about digital innovation and strategize about new ways to reach consumers.

Aus dem Klappentext

More than just the hottest new trend in tech, the metaverse promises to fundamentally reshape the way we interact with machines and each other. It describes a virtual and augmented reality environment that offers groundbreaking new tools and strategies for communication, commerce, research, education, and everything in between. The question isn't if the metaverse will transform our lives, but when.

In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a team of accomplished growth marketers and content creators delivers an eye-opening discussion of the metaverse, the technologies that make it possible, and the limitless potential it offers to companies and individuals who participate in it.

You'll discover how Web3 development is shaking up traditional websites with blockchain-based innovations and how digital asset creation through non-fungible tokens (NFTs) is revolutionizing what it means to own something in the digital realm. You'll explore immersive gaming and social environments and understand the building blocks of the metaverse, even as they're still being created.

The authors highlight over 120 digital creators building new tools that are changing the way we look at the world and show readers how to harness these innovations in their commercial ventures, community-building efforts, and personal digital experiences. They also point out some of the pitfalls experienced by metaverse participants and demonstrate how to avoid these obstacles.