Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies - Hardcover

Über die Autorin bzw. den Autor

JONATHAN STRINGFIELD, PHD, is a research and marketing executive specializing in technology and gaming, having spent nearly twenty years at companies such as Facebook (Meta), Twitter, and Activision Blizzard. He is a regularly published contributor and speaker in technology on topics ranging from ad-tech to marketing science and consumer psychology. Jonathan holds a PhD in Sociology where his work concentrated on how users of new technology think about topics such as personal identity and privacy and is a lifelong gaming fan.

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Gaming and esports are among the largest and fastest-growing consumer entertainment spaces. Games are where consumers are spending their time in amounts out-pacing other forms of media. But the business community pays remarkably little attention to what is now at the very center of popular culture. Marketers and business executives responsible for reaching these markets need a better understanding of what goes on inside the minds of game fans. Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies takes readers inside the industry, inside consumer behaviors, and inside the expansive modern gaming ecosystems.

This book offers a fast-track understanding of who plays games and why, how modern games are created, and how brands can get involved in smart and sustainable ways. Technology marketing and research veteran Jonathan Stringfield clears away the misconceptions surrounding gaming, offering readers insider information on how to make connections with the millions of people who play or watch video games. Contrary to popular belief, there is no one-size-fits-all strategy to marketing in the gaming space. Readers can and should add nuance to their approach in the gaming space—and this book shows the way.

Get in the Game will appeal to all decision makers who hope to reach consumers in gaming and esports.

Understanding the unique ways consumers interact with games and virtual worlds is now an essential part of every decision maker’s toolkit. This book fills the gap with empirically back information and insights that will give readers the edge when it comes to capturing attention in this space of lightning-fast growth and major opportunity.

Aus dem Klappentext

Gaming and esports are among the largest and fastest-growing consumer entertainment spaces. Games are where consumers are spending their time in amounts out-pacing other forms of media. But the business community pays remarkably little attention to what is now at the very center of popular culture. Marketers and business executives responsible for reaching these markets need a better understanding of what goes on inside the minds of game fans. Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies takes readers inside the industry, inside consumer behaviors, and inside the expansive modern gaming ecosystems.

This book offers a fast-track understanding of who plays games and why, how modern games are created, and how brands can get involved in smart and sustainable ways. Technology marketing and research veteran Jonathan Stringfield clears away the misconceptions surrounding gaming, offering readers insider information on how to make connections with the millions of people who play or watch video games. Contrary to popular belief, there is no one-size-fits-all strategy to marketing in the gaming space. Readers can and should add nuance to their approach in the gaming space--and this book shows the way.

Get in the Game will appeal to all decision makers who hope to reach consumers in gaming and esports.

Understanding the unique ways consumers interact with games and virtual worlds is now an essential part of every decision maker's toolkit. This book fills the gap with empirically back information and insights that will give readers the edge when it comes to capturing attention in this space of lightning-fast growth and major opportunity.