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Social Media Marketing All-in-One For Dummies - Softcover

Krasniak, Michelle; Zimmerman, Jan; Ng, Deborah

 
9781119696872: Social Media Marketing All-in-One For Dummies
Softcover
ISBN 10: 1119696879 ISBN 13: 9781119696872
Verlag: For Dummies, 2021

Inhaltsangabe

Get social with the bestselling social media marketing book

No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be.

These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.

  • Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
  • Blend your social side with your traditional marketing presence
  • Become more engaging and metric your success
  • Get to know your fans with user data

Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

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Über die Autorin bzw. den Autor

Michelle Krasniak helps clients all over the world develop and execute successful content and social media marketing strategies. With over 20 years of experience as a content creator, she brings to the table a unique combination of creativity and business acumen.

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years.

Deborah Ng is a professional blogger and social media enthusiast who grew her writing blog into the number one online community for freelance writers before selling in 2010.

Von der hinteren Coverseite

Meet your customers where they live―on social media!

It’s all about social media―still! This update to the bestselling guide covers recent changes to Facebook, Twitter, TikTok, and LinkedIn. You’ll also find new tips for engaging your community, measuring your efforts, blending your social media with your other marketing efforts, and analyzing your data for marketing insights. If you’re wondering where your customers are, they’re online! Use Social Media Marketing All-in-One For Dummies to connect with them!

9 Books Inside. . .

  • The Social Media Mix
  • Cybersocial Tools
  • Content Marketing
  • Twitter
  • Facebook
  • LinkedIn
  • Instagram and Pinterest
  • Other Social Media Marketing Sites
  • Measuring Results and Building on Success

    • Aus dem Klappentext

    Meet your customers where they live—on social media!

    It’s all about social media—still! This update to the bestselling guide covers recent changes to Facebook, Twitter, TikTok, and LinkedIn. You’ll also find new tips for engaging your community, measuring your efforts, blending your social media with your other marketing efforts, and analyzing your data for marketing insights. If you’re wondering where your customers are, they’re online! Use Social Media Marketing All-in-One For Dummies to connect with them!

    9 Books Inside. . .

  • The Social Media Mix
  • Cybersocial Tools
  • Content Marketing
  • Twitter
  • Facebook
  • LinkedIn
  • Instagram and Pinterest
  • Other Social Media Marketing Sites
  • Measuring Results and Building on Success

    • „Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

    Verlag
    For Dummies
    Erscheinungsdatum
    2021
    Sprache
    Englisch
    ISBN 10 
    1119696879
    ISBN 13 
    9781119696872
    Einband
    Taschenbuch
    Auflage
    5
    Anzahl der Seiten
    784
    Kontakt zum Hersteller
    Nicht verfügbar
    Verantwortliche Person
    Nicht verfügbar